At some true point, you might have checked out a company’s site, taken one appearance, and instantly had the urge to pound the “X” key. a study that is new some understanding of why that would be.
EyeQuant, A german-based web site design consultancy launched during 2009, utilizes artificial cleverness to review sites and figure out just exactly what features will probably interact with visitors–and that are prone to drive them away.
The business’s algorithms can designate every internet site a “clarity rating” of 0 to 100 in line with the cleanness and ease of the design. Therefore a webpage with a lot of text, menus, and advertisements could have a low score, while something minimalist (think: Apple) will get very.
Recently, EyeQuant learned 300 web sites for e-commerce companies–from car rental agencies to electronic devices outlets to travel sites–and its AI assigned each a quality rating. (more…)